Enterprise Website Strategy
All Things to Be Considered for Website Success
Memorable digital experiences create great brands; we marry art with functionality with laser-focus on user journey. The result? Exceptional user engagement and a website experience that supports brand loyalty and business goals. The modern-day enterprise website is a sophisticated performance engine aimed to drive leads, sales, donations and market authority of your brand. Think about it. There is no other environment where user lifecycle is recorded in its entirety, from first brand impression to repeat sales, your website has the ability to collect a massive amount of data valuable to many areas of your business, most importantly, your bottom line.
Before we design, we strategize.
All great strategy starts with discovery. This is where we learn exactly who you are and what website digital strategy best fits your value-offer, industry and target audience. If we are redesigning a website, we start with a digital audit, deriving insights that will benefit the next re-imagination of your digital presence. Based on this knowledge we sit down with you and map your business goals to your website’s user paths; literally crafting your website’s roadmap to success.
SITE ARCHITECTURE - USER EXPERIENCE
This is where we outline the pages of your website as they pertain to your business goals. We consider needed content, user paths, streamlined lead generation, and sales processes, how to organize complicated information architecture to be easily accessible. The result is a sitemap of your website. The skeleton we will dress with copy, design and a thoughtful user interface.
These are low fidelity sketches of your web pages that help finalize the layout of navigation and content for the design phase of your website. Wireframes help to work out user flows, prioritize content and solidity navigation, in short, wireframes are the broad strokes of your website.
The purpose of a style tile set the overall look and feel of a website before page design begins. They include your thought-board, fonts, colors, and UI aspects. We use style tiles as a tool for the design approval process, using time and budget as efficiently as possible. The chosen style tile will be extended to the full website design.
THE VALUE OF PLANNING
Planning is the necessary due diligence that leads up into the next exciting phase: design. Planning sets your project on the right course, uncovers new ideas and A-Ha-realizations, and makes sure that the design and development that follows, follows your business goals.