Buyer Personas

How to research, define, and develop buyer personas to create the best experience for your target audience.

What's inside:

  1. What is a Buyer Persona
  2. Why Use Buyer Personas
  3. Buyer Persona Example
  4. Best Practices for Creating Buyer Persons

and more...

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“Faced with an ever-evolving and complex, competitive marketplace, we developed a solution and service integrations program called Resource Management.  Developing the program was easy, getting it to market and ensuring penetration was difficult.  We collaborated with Orogamis and they led the way in data and thought capture; understanding our program, presentation parameters and marketplace personas.  They provided and brought to life the deliverables we needed to bring Resource Management to market and be successful.”

Mike Keegan
Director of Business Development, Sales & Marketing, Sambrailo Packaging