Understand who your customers are and how they think.
Imagine you’ve decided to start an auto repair shop, and you want to start generating business from the local community.
You would not be very successful if you led your messaging with a detailed, technical description of how car engines work and what can go wrong with them over time. This is because the average car owner doesn’t care about exactly how solenoids work or what specifically causes timing belts to fail over time.
Director of Business Development, Sales & Marketing, Sambrailo Packaging