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Brand
Brand Strategy Executive Summary
A comprehensive look into developing a winning brand strategy
Discover what a brand strategy should be, the steps it takes to create a viable brand and how our framework can be applied to any product or service in any industry. Brand strategy is part design, part data, and part demand generation; anything less creates flimsy brands open to market risk. Create a winning brand the first time. We invite you to take a closer look at our guide and approach to creating outstanding brands, brand strategy, and market alignment.
What's inside:
- What is Brand is, and is not
- Market analysis, consumer research
- Brand framework
- Pre-sale brand experience
- Brand and product
- Post-sale brand experience
and more...
“Faced with an ever-evolving and complex, competitive marketplace, we developed a solution and service integrations program called Resource Management. Developing the program was easy, getting it to market and ensuring penetration was difficult. We collaborated with Orogamis and they led the way in data and thought capture; understanding our program, presentation parameters and marketplace personas. They provided and brought to life the deliverables we needed to bring Resource Management to market and be successful.”
Mike Keegan
Director of Business Development, Sales & Marketing, Sambrailo Packaging
