Key Performance Indicators (KPIs) are measurable values used to demonstrate the effectiveness of campaigns across all channels and interactions. Examples are:
Campaigns and user-experience are fluid. Users change, competitors create market pressure, products evolve to align with need, and as sales grow there is an increasing demand for communication, content, and support. By adopting a dynamic approach to growth we continuously capture opportunities and outpace risk.
A product will win if we listen to those who use it. We prioritize product development to cater to revenue generating user-types. This connects product development to revenue and creates company-wide buy in.
Who you are today is different than the who you could be tomorrow. Pressures from industry, government, economy, and competitors could create a storm to fear or becomes opportunity to harness.